Our smart real estate investing journal 565

Real estate SMS marketing has always lived in a narrow lane. It can be fast, personal, and inexpensive compared with many other channels, but it is also easy to…

Real estate investors rarely lose deals because they lack ambition. They lose them because the machine behind the ambition breaks down. A lead comes in from a t…

Real estate investor marketing automation tends to get described like a software problem. In practice, it is an operations problem with a lead-speed problem lay…

Real estate investors often talk about leads as if they are a single problem. They are not. There is a material difference between generating motivated seller l…

Real estate investor marketing automation tends to get described like a software problem. In practice, it is an operations problem with a lead-speed problem lay…

Real estate investors do not lose deals only because they lack lead flow. They lose deals because speed slips, follow up gets uneven, and live conversations hap…

Texting has become one of the most attractive channels in real estate investor marketing for a simple reason: it is fast. A message lands in seconds, it feels p…

Real estate investors love texting for a simple reason: it reaches people fast. A seller who ignores an email may read a text in minutes. A missed call can turn…