Our smart real estate investing journal 565

The hard part of real estate investing is rarely finding a way to contact people. The hard part is staying on top of every conversation after that first touch. …

Real estate investing businesses rarely break because they lack ideas. More often, they break in the handoff between lead generation and follow-up. A seller com…

A real estate investor can spend heavily on lead generation and still lose deals for one ordinary reason: the follow-up feels fragmented. A seller fills out a f…

For a real estate investor, property data is only useful when it helps answer practical questions. Is this owner reachable? Does the situation suggest urgency? …

Texting has become one of the most attractive channels in real estate investor marketing for a simple reason: it is fast. A message lands in seconds, it feels p…

Real estate SMS marketing has always lived in a narrow lane. It can be fast, personal, and inexpensive compared with many other channels, but it is also easy to…

Real estate investors rarely lose deals because they lack ambition. They lose them because the machine behind the ambition breaks down. A lead comes in from a t…

Real estate investor marketing automation tends to get described like a software problem. In practice, it is an operations problem with a lead-speed problem lay…